From Al MacRae: After watching so many brain dead ads, trying to figure out what they were selling, this is creative and has a message far beyond the product!!!
Happiness starts with a smile… When you think of riding the subway, laughter and joy aren’t the first words that spring to mind. It’s a cramped place full of grumpy people
either coming home from a bad day at work or are just generally upset. Yet if you’re lucky enough, sometimes you can find happiness in a subway train.
One such magical moment was captured when a Belgian advertising agency working
for Coco-Cola hired an actor to randomly start laughing on the
train. With the tagline–“Happiness starts with a smile”– their new ad aims to bring a
bit of joy to everyone’s day. Just watch and we dare you not to let out a small giggle, too!
Thanks for sharing, Al ! I laughed too …. Diane