A message about Veterans from USAA

Posted on November 10, 2023 by Jim deMaine
Today and every day we are inspired by those who have sacrificed to serve and protect others. On Veterans Day, we honor our veterans’ unwavering commitment to preserving our freedom. Your sacrifices, whether on the battlefield or on the home front, have been instrumental in safeguarding the liberties and opportunities we hold dear as Americans, and we are forever grateful. Your legacy, and the legacy of all veterans, is a testament to the strength, resilience and unity of our great country.
This Veterans Day we’re encouraging everyone to Go Beyond Thanks and reach out to a veteran they care about. Listen to their story to better understand their service and advocate for them. It’s important that all veterans feel respected, connected and supported.
At USAA, we’re uniquely aware of the challenges of the military community and acknowledge that some veterans have burdens and scars from their service that may not be visible but are their painful reality. Veterans die by suicide at a rate of 1.5 times that of the general population.
In June, USAA and founding partners Reach Resilience, an Endeavors Foundation, and the Humana Foundation launched Face the Fight, a coalition of like-minded companies and organizations focused on addressing the veteran suicide epidemic by raising awareness and finding solutions. Though we have much more work to do, one thing is for certain: connections matter.
To learn more about how you can Go Beyond Thanks, visit usaa.com/veteransday. And to find out how you can join the fight against veteran suicide, visit wefacethefight.org.
We owe our veterans a debt of gratitude – and more. Thank you for your service, and may you continue to be a source of inspiration to us all.
Wayne Peacock
USAA President & CEO
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