Calendar sales help the rescue pay for essential procedures like spaying and neutering, micro-chipping, medical care, and most recently, the construction of a larger facility.
While the models are local to Colorado, the annual calendar has seen worldwide success and has enabled the project to grow in the last decade.
In August, the firefighters and a handful of community sponsors also hosted a launch and signing party, where the shirtless firefighters continued to raise funds — adoptable dogs standing by.
“Just like our brave firefighters, Lifeline Puppy Rescue saves lives every day. They just happen to be four-legged furballs who are in need of their forever family,” a web page for Fire Dogs Rescue Calendar reads. “With each calendar sold, one precious puppy gets rescued. Let’s make a lasting impact together.”
The models apply every year and are often featured on the project’s social media accounts as Mr. September, and the like. Their Instagram account boasts over 108,000 followers, meaning the guys — and their furry friends — get plenty of eyes year-round.