A weekly newsletter breaking down digital strategy and investments across the political spectrum. Each week, we look at how campaigns are – or aren’t – leveraging smart digital strategies to drive narratives and win elections. You may subscribe to this newsletter if you wish.
The most recent newsletter – “Opportunist-in-Chief”
Last week, our belligerent child of a President took the country to the brink of war with Iran after the sudden assassination of a top Iranian military leader. As the situation escalated, Trump’s campaign immediately went to work to use his Commander-in-Chief optics for political gain, running hundreds of online ads and blasting out text messages to supporters. How is the recent Iran crisis playing out online? We take a look.
But first…
| 2020, by the numbers |
| Donald Trump’s re-election campaign has spent over $35 million on Facebook + Google since the 2018 midterm elections. On Monday, his campaign launched a wave of acquisition ads thanking himself [ed. – twitter link] for the military strike that killed an Iranian general. More on that below. |
For more of this newsletter article go to FWIW – Opportunist-in-Chief.
There are other links on the “CEG Useful Websites” page. The FWIW & ACRONYM links are at #28.E.